- Introduction & Data Controller
This Privacy Policy sets out how foamandfade operates, collects, processes, and protects personal data obtained from users and customers visiting or transacting on www.foamandfade.com.
For the purposes of applicable data protection legislation—including the EU/UK General Data Protection Regulation (GDPR), the Mexican Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares – LFPDPPP), and applicable United States state privacy acts—the primary Data Controller responsible for your personal information is:
Data Controller: www.foamandfade.com
Operating Brand: foamandfade
Email: simulation@foamandfade.com
Telephone: +52 55 5568 4321
Physical Address: Av. Insurgentes Sur 1602, Col. Crédito Constructor, Benito Juárez, Ciudad de México, C.P. 03940, México
By utilizing www.foamandfade.com, you acknowledge the collection and handling of your information in accordance with this Privacy Policy. - Categories of Information Collected
We collect only necessary personal information required to facilitate lawful commercial transactions, handle order fulfillment, and provide customer support services:
Identity & Contact Information: Full name, billing address, shipping address, email address, and telephone number.
Transaction Information: Details regarding merchandise purchased, order history, transaction dates, and total amounts paid.
Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and standard server log data collected automatically through cookies or similar technologies during your visit to www.foamandfade.com. - Purpose & Legal Basis for Processing
We process personal data strictly in accordance with international legal bases under GDPR, LFPDPPP, and US privacy frameworks:
Performance of Contract: To process, fulfill, package, and dispatch orders for backpacks and physical carry items, send order updates, and address customer service inquiries.
Compliance with Legal Obligations: To maintain mandatory accounting records, statutory tax disclosures, and commercial logs in compliance with Mexican taxation laws and regulatory mandates across destination countries in Europe and the United States.
Legitimate Interests: To maintain the functional integrity of www.foamandfade.com, monitor operational stability, prevent fraud, and optimize customer support services. - Payment Processing Services & Third-Party Processors
To ensure reliable payment handling, foamandfade does not directly collect, process, or store sensitive credit or debit card financial credentials on our servers.
Payment Processor: All payment card transactions executed on www.foamandfade.com are processed directly by our authorized payment processing provider, Stripe.
Data Transmission: When you proceed to checkout, your payment details are transmitted directly to Stripe via encrypted protocols. Stripe manages, processes, and retains your financial information in strict accordance with the Payment Card Industry Data Security Standard (PCI-DSS) and Stripe’s independent privacy governance policy.
Service Providers: We share personal data with external service providers (such as international logistics couriers and IT infrastructure hosting facilities) only to the extent required to complete order delivery and maintain platform operations. All service providers are contractually bound to process data strictly under our instructions. - International Data Transfers
As our administrative headquarters are situated in Mexico and we serve customers across the European Union, the United Kingdom, and the United States, personal data collected through www.foamandfade.com may be transferred, stored, and processed internationally.
We implement standard contractual safeguards, standard contractual clauses (SCCs), and data protection agreements to ensure that your personal information receives an equivalent level of protection regardless of the jurisdiction in which it is processed. - Data Retention Period
We store personal data only for as long as is necessary to fulfill the specific purposes for which it was collected, or to comply with statutory legal, tax, accounting, and reporting obligations under applicable law:
Order & Transaction Data: Retained for a standard period of 7 years following order completion to satisfy statutory tax, auditing, and commercial recordkeeping obligations in Mexico, the EU, UK, and US.
Customer Support Communications: Retained for up to 3 years from the date of final resolution to manage potential inquiries, returns, or operational follow-ups.
Technical & Log Data: Retained for a maximum of 12 months before being automatically overwritten or deleted.
Upon the expiry of the applicable retention timeline, personal data is either permanently erased or securely anonymized for statistical analysis. - Your Statutory Data Rights
Depending on your jurisdiction, you possess specific statutory rights regarding your personal data:
European Union & United Kingdom Residents (GDPR / UK GDPR)
Access & Portability: Request access to or a machine-readable copy of your personal data.
Rectification & Erasure: Request correction of inaccurate data or deletion of your personal data where legal grounds exist.
Restriction & Objection: Object to or request restricted processing under specific legal conditions.
Mexican Residents (LFPDPPP ARCO Rights)
You have the right to Access, Rectify, Cancel, or Oppose (Derechos ARCO) the processing of your personal data held by us.
United States Residents
Residents of states with active privacy legislation (including California, Virginia, and Colorado) hold rights to request transparency regarding personal data collected, request deletion, and opt out of any potential sale or sharing of personal data. foamandfade does not sell customer personal information.
To exercise any of these rights, please contact our administrative desk at simulation@foamandfade.com. - Data Security Measures
We deploy administrative, technical, and physical safeguards designed to protect personal data against accidental loss, unauthorized access, alteration, or disclosure. Communications on www.foamandfade.com are secured via standard encryption protocols. Please note, however, that no method of transmission over the Internet or electronic storage can be deemed completely immune to external risk. - Contact Details
If you have questions, concerns, or requests regarding this Privacy Policy or our data management practices, please contact our Data Controller:
Website: www.foamandfade.com
Brand: foamandfade
Email: simulation@foamandfade.com
Telephone: +52 55 5568 4321
Postal Address:
Av. Insurgentes Sur 1602,
Col. Crédito Constructor, Benito Juárez,
Ciudad de México, C.P. 03940,
México